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Chose a target audience for your event – stop inviting everyone! – Be picky!

Chose a target audience for your event – stop inviting everyone! – Be picky!

Design your event like a 1:1 meeting. Because if you invite the masses to your event – how do you identify and target specifically those people in the crowd, who are actually searching for a solution like yours? Without targeting a specific audience segment, you will not be able to tailor your event and you risk running an event that is too generic without true value for you and your attendees. This is why finding the right target audience matters.

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Event engagement before and after your event ! – Make it work

Event engagement before and after your event ! – Make it work

Focusing on pre-event and post-event engagement tremendously enhances the overall event experience and boosts the value of your event for yourself and for your stakeholders. If you want to reap the full benefits from your event, you need to fully embrace the before and after of your event because these are the time frames which ultimately determine the result of your event. 

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