15th Anniversary MARKETING WORLD 2014: A Frost & Sullivan Executive MindXchange

Connecting & Engaging with Your Empowered Customer

Marketing & PR, Business

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An unbeatable opportunity to spark killer new ideas and strategies, and a great forum to discover what others are doing to keep their companies ahead of the game and grow their business.

Hot Keynote Session Topics:

Savvy Marketing: A New Way to Think About and Drive Value via Adaptive Analytic

Evangelizing and Leading the Strategic Role of Marketing in Innovation

World Class Digital Strategy for a Connected World

Select from the following tracks to build your custom program:

The Big Picture: CMOs & Marketing Strategists

Great Ideas for Customer Engagement

Leveraging Marketing Channels

ThinkTank sessions employ interactive team exercises in a "hands-on" learning environment:

Aligning Marketing with Corporate Imperatives and Business Outcomes

Integrated Marketing: No Longer a Nice to Have...it's a Need to Have!

Achieving High Performance in Online Marketing

Personalized Track:

Aligning Marketing with Corporate Imperatives and Business Outcomes

Unique and Engaging

Build contacts and invigorate professional networks with non-stop networking, including:

Boston@Night: Taste & Tour

Spend a memorable night in Bean-town!

On this unique tour, you will sample local beers at Boston Beer Works, and take a private tour of One of America's most beloved Ballparks, Fenway Park. You will get up close and personal with the Green Monster and take swings like a pro in the batting cage. Finally, enjoy a dinner overlooking center field.This is sure to be a night to remember and a great way to make new friends.

A Different Perspective

Our speakers are not the only ones that contribute to the event....You, the participant share an equal role in delivering excellence and insight at this one of a kind event!

With over 80% interactive sessions, panel discussions, brainstorming “think tank” sessions & real-world case history presentations, you'll walk away with new contacts, best practices and a renewed inspiration for the road ahead.

Chief Marketing Officers, Vice Presidents, Directors and Senior Managers of:

Social/Digital Marketing

Sales & Marketing

Business Development

Brand Marketing

Demand Generation

Product/Solutions Marketing

Market Intelligence

Marketing Research

Marketing Operations


From: July 14, 2014 11:00
To: July 17, 2014 14:45

The Fairmont Copley Plaza, 138 St James Ave, 02116, Boston, United States


Marketing & PR, Business


Demand Generation, Social/Digital Marketing, eCommerce



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