From the 2nd to 4th of June 2014 the Science-to-Business Marketing Research Centre and the Zurich University of Applied Sciences (ZHAW) organize the 13th Science-to-Business Marketing Conference on Cross-Organizational Value Creation.
Please join us for one of Europe’s key events on collaborative innovation, design thinking and business models, featuring a blend of inspiring speeches, interactive workshops, various track sessions, panel discussions and interesting social activities.
The concept of traditional organizational borders is either obsolete or being severely put to the test, thanks to the dramatic transformation brought about by information and communication systems in interlinking organizations. This, of course, necessitates a higher level of cooperation skills, flexibility and agility in value creation. These developments have also resulted in the generation of fertile ground enabling innovative processes for out-of-the-box thinking in co-operative value creation.
Modern collaboration relationships, where research institutions are involved as well, lie at the heart of this conference. The conference aims to explore in depth how these new cooperative networks work, and facilitate the creation of new ones.
The conference brings together experts from research institutions, industry and intermediaries (e.g. TTO) to help foster a powerful environment of dialog and collaboration.
We look forward to welcoming you to Switzerland in June 2014.