2nd Annual European Sales & Marketing Effectiveness in Chemicals Forum

Hear from excellent speakers representing major chemical companies and discover inspiring case studies at Sales & Marketing Effectiveness in Chemicals Forum.

21-23 Oct 2014 at Frankfurt, Frankfurt, Germany

Sales, Chemical/Process Technology

2nd Annual European Sales & Marketing Effectiveness in Chemicals Forum 21-23 Oct 2014 Frankfurt, Frankfurt, Germany
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Key topics:
-Uncovering customer value, the "TILT", Customer segmentation
-Creating Superior customer value, Market driven R&D, Pricing
-Delivering value to the customer, Channel strategy & Organizational effectiveness
-Capturing Customer value, finding that competitive edge

Special Features
*Shaping the world: 10 out of Top 20 largest
European chemical companies presenting
*Hot Off The Harvard Press: TILT-Shifting Strategy from Products to Customers
*Pre-Conference Workshop
*Consultants Bare Knuckle Round: What needs to change, why and how
*Swimming with sharks: The Fishbowl Dialogues an 360 degrees debate
*Panel Discussions and In-Depth Case Studies

Pre-Conference workshop:
-Competitive Intelligence for Sales & Marketing-
This special feature will provide an interactive platform designed for all participants who would like to acquire practical skills and knowledge about the topic of Competitive Intelligence for Sales & Marketing. The workshop is tailor-made for small- and mediumsized chemical companies that wish to find out how to become more competitive against the large chemical players on the market. The half-day session will highlight how to understand the global markets, how to discover sales leads, prepare negotiations and much more.

For further information about the event, cost and registration please contact Ada Tobias via ada.tobias@flemingeurope.com or call +421 257 272 155.

From: October 21, 2014 00:00
To: October 23, 2014 23:59

Frankfurt, Frankfurt, Germany


Sales, Chemical/Process Technology


chemicals, marketing effectiveness, sales

Contact email

Contact phone
+421 257 272 155


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