-Uncovering customer value, the "TILT", Customer segmentation
-Creating Superior customer value, Market driven R&D, Pricing
-Delivering value to the customer, Channel strategy & Organizational effectiveness
-Capturing Customer value, finding that competitive edge
*Shaping the world: 10 out of Top 20 largest
European chemical companies presenting
*Hot Off The Harvard Press: TILT-Shifting Strategy from Products to Customers
*Consultants Bare Knuckle Round: What needs to change, why and how
*Swimming with sharks: The Fishbowl Dialogues an 360 degrees debate
*Panel Discussions and In-Depth Case Studies
-Competitive Intelligence for Sales & Marketing-
This special feature will provide an interactive platform designed for all participants who would like to acquire practical skills and knowledge about the topic of Competitive Intelligence for Sales & Marketing. The workshop is tailor-made for small- and mediumsized chemical companies that wish to find out how to become more competitive against the large chemical players on the market. The half-day session will highlight how to understand the global markets, how to discover sales leads, prepare negotiations and much more.
For further information about the event, cost and registration please contact Ada Tobias via firstname.lastname@example.org or call +421 257 272 155.
+421 257 272 155