Social media is present in our everyday life, influencing the way we communicate, collaborate, learn, do business, build relationships and understand society. As a result of the rapid adoption of social media there is a need to reflect on the practices and identify improvements and seek solutions to overcome barriers.
This second European Conference on Social Media seeks to establish a platform where academics and professionals can share and learn. This will be an opportunity to bring together interested parties, be they practitioners, scholars or doctoral students to share examples, cases, theories and analysis of social media.
We look forward to welcoming you to Porto, considered the best tourist destination of 2013, and specifically to the School of Accounting and Administration at the Polytechnic Institute of Porto.