4th Annual Enhancing Customer Loyalty and Retention Summit

How to profit from loyal customers?

Marketing & PR, Management

4th Annual Enhancing Customer Loyalty and Retention Summit 18-20 Nov 2014 Gran Hotel Princesa Sofia *****, Barcelona, Spain
Submit new post
Thank you for posting.
Share it:

The rapid expansion in technology and mass entry of MVNO and OTT providers into the market completely changed the face of the telecom industry, making the subject of customer loyalty and retention in telecom more important than ever before.

Apart from the well-known fact that acquisition campaigns are much more expensive and much riskier than retention campaigns, focusing solely on the acquisition strategy is detrimental and often impossible in the current highly saturated market. Successful retention and loyalty strategies are, thus, the only way for a company to differentiate and stay profitable.

Apart from changing the telecom industry landscape, technology expansion also offers great ways to overcome the created obstacles and provide a channel for brand differentiation, a critical feature for long lasting customer loyalty.

Now that the potential of technology with regards to customer retention and loyalty is known, the next step is realizing how to properly utilize and apply this potential.

There has been significant hype around the potential of social media and big data has; however, it is still unclear how to properly leverage all the available information for the purposes of customer marketing and loyalty.

From: November 18, 2014 15:00
To: November 20, 2014 18:00

Gran Hotel Princesa Sofia *****, 4 Plaça de Pius XII, 08028, Barcelona, Spain


Marketing & PR, Management


loyalty strategies, mvno, ott, telecom summit




Submitted by:


Are you the organizer?

Get in touch