Developing a successful business involves the formulation and implementation of an effective competitive strategy. The parameters of what define business success have undergone a transformation over the years. Organizations seek to achieve sustainable competitive advantage to stay ahead of competitors and to create value for all its stakeholders. This requires innovative strategies coupled with a motivated workforce.
The Annual International Conference on Business Strategy and Organizational Behavior (BizStrategy) provides an opportunity for academicians, researchers, experienced professionals and business practitioners from across the world to share the findings of their latest research related to business strategy from multiple perspectives, such as finance, marketing, IT, Human Resource etc. Research focused on behavior and people issues is also welcome. The conference has planned three special tracks, that is, tourism and hospitality research, innovation and entrepreneurship, and enterprise marketing and globalization.