The online landscape is changing. Social media has exploded on the internet and companies across several industries are taking advantage of the many avenues that it can create to interact with their consumers. But with every benefit comes risk. Companies now have to monitor and protect IP in the virtual world to ensure that their patents, trademarks, and brand are protected from infringers and cybercriminals. Only by grasping the evolving legislative landscape and leveraging proven approaches for optimizing IP portfolios, and implementing aggressive online risk mitigation strategies can in-house counsel safeguard crucial corporate assets and fortify their value propositions within the greater organizational framework.