Gain Competitive Advantage & Improve Your ROI by Business Analytics
By attending this workshop delegates will gain practical understanding of what data science entails, main concepts and terminology. The workshop leader will discuss common challenges they should anticipate to face and elaborate on how to avoid them or overcoming them. Practical demonstration of predictive analytics capabilities will follow that will equip attendees with full comprehension on how to achieve full market and consumer understanding.
Workshop Moderator: Martijn Staal
Company: Analytics Coordinator, Oogst
Achieve Service Excellence to Improve Your CRM
Workshop B will discuss the methods an organisation can directly improve its customer relationship and secure long lasting and loyal relationships through the analytics derived opportunities.
Workshop Moderator: Luc Wong-Lun-Hing and William Vola
Company:CRM Marketer and Digital Manager, Royal FrieslandCampina
Why You Should Attend
Customers have become more demanding than ever and companies are overwhelmed by the amount of structured and unstructured information and data they are supposed to be utilising. Generation of actionable consumer insights and valuable leads has, thus, emerged as a multidisciplinary, complicated process that few have so far managed to capitalise on.
This premium marcus evans conference will expose best practices on how successful multinationals have maximised revenue by incorporating predictive analytics in their business intelligence. Delegates will learn how data science generated insights can assist them in establishing long lasting customer relations and gain competitive advantage through efficiently targeted marketing and sales campaigns. Industry experts will deliver practical case studies reflecting on their journey in predictive analytics to enable your understanding of how to apply this to your organisation in the most cost efficient manner.
Uncover new knowledge and insights about your customers through data analytics tools
Measure and achieve ROI of your marketing and sales campaigns
Implement best in class tools and strategies to generate customer insights at the
Nurture your customers and build long lasting and loyal consumer relations
Gain competitive advantage in an ever challenging, demanding and globalised market
Previous Attendees Include
Carlsberg Group, Metsä Tissue, Wrigley, Sara Lee, tesa, Nestle Waters, Puma, Bacardi Global Brands, Philips, Adidas, Kodak, Sanofi, Colgate-Palmolive, Roland Berger
+357 22 849 408