7th Edition Consumer Insights and Analytics

Improve Customer Relations Through Implementation of Data Science Technologies and Their Application to Strategic Business Decision Making

Business, Technology

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Conference Workshop

Gain Competitive Advantage & Improve Your ROI by Business Analytics

By attending this workshop delegates will gain practical understanding of what data science entails, main concepts and terminology. The workshop leader will discuss common challenges they should anticipate to face and elaborate on how to avoid them or overcoming them. Practical demonstration of predictive analytics capabilities will follow that will equip attendees with full comprehension on how to achieve full market and consumer understanding.

Workshop Moderator: Martijn Staal

Company: Analytics Coordinator, Oogst

Conference Workshop

Achieve Service Excellence to Improve Your CRM

Workshop B will discuss the methods an organisation can directly improve its customer relationship and secure long lasting and loyal relationships through the analytics derived opportunities.

Workshop Moderator: Luc Wong-Lun-Hing and William Vola

Company:CRM Marketer and Digital Manager, Royal FrieslandCampina

Why You Should Attend

Customers have become more demanding than ever and companies are overwhelmed by the amount of structured and unstructured information and data they are supposed to be utilising. Generation of actionable consumer insights and valuable leads has, thus, emerged as a multidisciplinary, complicated process that few have so far managed to capitalise on.

This premium marcus evans conference will expose best practices on how successful multinationals have maximised revenue by incorporating predictive analytics in their business intelligence. Delegates will learn how data science generated insights can assist them in establishing long lasting customer relations and gain competitive advantage through efficiently targeted marketing and sales campaigns. Industry experts will deliver practical case studies reflecting on their journey in predictive analytics to enable your understanding of how to apply this to your organisation in the most cost efficient manner.

Key Topics

Uncover new knowledge and insights about your customers through data analytics tools

Measure and achieve ROI of your marketing and sales campaigns

Implement best in class tools and strategies to generate customer insights at the
minimum cost

Nurture your customers and build long lasting and loyal consumer relations

Gain competitive advantage in an ever challenging, demanding and globalised market

Previous Attendees Include

Carlsberg Group, Metsä Tissue, Wrigley, Sara Lee, tesa, Nestle Waters, Puma, Bacardi Global Brands, Philips, Adidas, Kodak, Sanofi, Colgate-Palmolive, Roland Berger

From: September 10, 2014 00:00
To: September 12, 2014 23:59

Radisson Blu Hotel Amsterdam, 17 Rusland, 1012 CK, Amsterdam, Netherlands


Business, Technology


Application, Data Science, Data Science Application

Contact email

Contact phone
+357 22 849 408


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