Decoding complex, volatile and non-transparent markets
May 28th 2018 09:40 - 10:00
Anacode MarketMiner is an NLP-based platform for international market intelligence which allows companies to shed light into attractive, but complex, volatile and non-transparent markets such as China and South America. In the backend, it uses a balanced mix of various Web sources such as social, e-commerce and professional data. The data is processed with NLP using fine-grained sentiment analysis, concept extraction, topic classification. It is then aggregated along familiar market research parameters such as brands, products and various demographic signals. MarketMiner's user interface, designed as a data browser with specific industry use cases, allows the user to flexibly navigate the data and save specific analyses for regular monitoring. With a focus on usability, the application is conceived for a wide circle of users and doesn't require specific language or technical skills. In this presentation, we demonstrate how users can fully benefit from the power of state-of-the-art NLP and Machine Learning technology once it is abstracted into a highly intuitive and simple usability concept.