The digital leadership forum brings together digital, marketing and communication managers from large and mid-size organizations. It will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies including BMW, Brussels Airlines, Nationale Suisse and Woman Magazine.
Down-to-earth case studies around digital B2B and B2C projects (2 tracks)
Practical experiences around the digital transformation and change management in organizations
Customer journey as basis for digital projects
Marketing automation and lead management on the website
Project management for digital initiatives
Stakeholder management in digital projects
Who takes part?
Digital managers, people who are responsible for digital initiatives in their organizations, communication managers, marketing managers, IT managers who drive digital projects from a business point of view.
Typical titles: head of online communications, head of marketing, head of digital, digital manager, head of social media, social media manager, marketing manager, lead digital, …
Who is Advatera?
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers as well as for digital and strategic consulting. Challenges which you have seen in digital, web or intranet projects have most certainly also been experienced by others. The exchange of experiences helps to keep costs down and sharpens one’s focus on essential success criteria.