Today marketing managers are being held accountable. For the data that provides direction. For results. Uncovering the human element in data and turning it into behavior-driven action is at the forefront of those results. It’s a must-know for marketers in order to lead. And succeed.
At this second annual AMA Analytics with Purpose conference, you’ll learn about the tools, techniques and experiences directly from marketers that are turning behavioral insight into advantage.
There will be glimpses of the future and cautionary tales from the past and some radical thinkers who will propose that when it comes to understanding behavior, analytics may not be the magic bullet after all.
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