Developments in e-commerce, buying-patterns, social media, loyalty schemes, mobile and marketing strategies have revolutionised consumer behaviour, engagement and touch points. But it has also lead to a wave of data, with information that retailers have access to about their customers and operations reaching unprecedented levels.
But how can you add business value through this data? One thing is certain, retailers who can harness the power of insight and analytics to drive customer experience, loyalty, brand, social media, marketing activities and operations will be the winners in a tight, competitive retail market.
0800 652 2363