This class is for professionals who are working in marketing and advertising industry who want to increase conversions (calls, clicks, visitors, purchases, etc.) We will cover the principles behind creating leads and turning them into customers. We will discuss online advertising (Google AdWords), social media advertising and marketing (Facebook, LinkedIn, Twitter) as well as measuring analytics and results (Google Analytics), creating sales funnels and more. Learn sales & marketing strategy from one of the industry’s best so your marketing campaigns are ROI driven and results proven. Learn how to look at an account and determine the best way to create a comprehensive marketing plan. We'll cover everything from messaging, landing pages, calls-to-action, follow-up and viral marketing that can lead to actual conversions. We'll also take a look at how to optimize your website so that it has the most relevant information for your customers.