Battle for the Buy

Don't miss leaders from Kohl's, Hybris, and Qubell discuss the gold rush in retail as companies learn how to use tech to drive the top line.

Retail, Technology

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There is a gold rush in retail as companies learn how to use technology to drive the top line. Technology is providing new insights into customer needs, giving customers more information to make informed purchases, and enabling the ability to shop anywhere. Technologies that are changing the retail playing field include mobile, social, big data, and internet of things. Already 70% of the people with smartphones used them while shopping in the last year. According to Juniper Research, by 2017 global mobile commerce transactions will exceed US$3.2T, up from US$1.5T in 2013. The big retailers are working hard to use their assets, such as physical stores and customer relationships, in this new world. VCs are heavily funding startups that promise to win in this contest. Who will be the winners? How can you apply their insights about using technology to understand customers and drive sales? Join this group of thought leaders to learn from the front lines of the battle for the buy.

From: June 12, 2014 05:30
To: June 12, 2014 23:59

SAP, 3410 Hillview Ave, 94304, Palo Alto, United States


Retail, Technology


IOT, customer, purchases

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