The high tech channel is experiencing a fundamental transformation due to the impact of social, mobile, cloud, and big data. The steps high tech manufacturers take now will determine whether they gain or lose channel capacity over the next three years.
In this IDC Web conference, Gerry Murray of IDC's CMO Advisory program and Holly Muscolino of IDC's Hardcopy Peripherals team, will discuss IDC's latest research on management of large-scale high-tech channels, with a focus on best practices in channel marketing. Learn how to optimize your channel marketing investments to increase channel partner satisfaction and drive market share.
Attendees will receive a complimentary copy of the IDC report, Best Practices in Channel Marketing, published in April 2012.