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In this digital age, event marketing has certainly become a more complex procedure. Here are six tips to help event planners get on track and get the ball rolling:

1. Engaging websites

It is easy to overload a website with dense promotional text. This can be easily avoided by creating a good looking website with content that is easy to scan. The main thought process should not be how to promote and sell event tickets, rather to create meaning and appeal to the audience. Event marketers should ask themselves: Why is this event important and how will it influence the given industry?

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Technoport

On the 18th and 19th of March, Technoport welcomed a variety of challengers, creators and capital providers to Trondheim, Norway. Their aim? To maximize innovation and to awaken the entrepreneurial spirit in the Norwegian startup community.

Here are a few key learnings to be inspired by:

Pioneering change

  1. As the host of the second-ever live crowdfunding experiment in the Nordic region, Technoport provided Scandinavian startups with the opportunity to gain maximum exposure, speaking directly to businesses and people who may fund them. Overall, the Technoport crowd invested €67,000 (USD 72,000) into four Norwegian startups
  2. Featuring talks like ‘Blood, SWOT & Tears’, and ‘The Kick Inside’, from renowned entrepreneurs and public speakers, such as Nolan Bushnelland Leo Johnson, Technoport provided a program packed full of the latest innovations in startup culture.
  3. Entrepreneurs were provided with the opportunity to pitch before each of the judges, as part of Technoport’s pitch competition. The top 8 then presented on the main stage at Technoport, with the winners receiving awards up to NOK 100,000 (USD 12,000).

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We’re very excited to present a major new addition to the Conferize Organizer product suite: Truly social event websites!

It means that everything you’ve come to expect from Conferize–a dynamic event community with social networking and content sharing–now can operate under your very own website domain, e.g. ‘www.myevent.com. It can effectively save you the time, headaches, and costs of building your own website, while offering your attendees, followers, speakers, sponsors a much more engaging event experience.

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At Conferize we’ve always believed in keeping our platform as open as possible. Today we’re announcing a new registration API to underpin just how serious we are about our open position and the endeavor of reducing fragmentation in the global events industry.

Why is this important?
We estimate that roughly 5,000 registration services exist today, powering the world’s  2+ million annual professional events. It’s a jungle with virtually no overview possible. With the new API it’s much easier for event organizers and registration providers to list their events on Conferize, the leading open platform for professional events worldwide. It also makes it easier for attendees to benefit from Conferize’s social networking and content sharing features.

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2014 is almost over. What a year it’s been! We saw a dramatic increase in the number of tech events added to Conferize. From local meetups to huge conferences and global exhibitions, they’re all here. Now comes the time to recap and select the best of the best! Our jury of distinguished experts have selected 50 events from all over the world that we believe are the best of 2014! (Last updated: December 18th, 2014)

“With the Top 50 Tech list we want to reward event organizers who are proactive about community building and digital strategy. We believe big is not always better. In fact, we want to reward the most social and innovative events on their efforts to share, engage and involve with their communities online – regardless of their size.”  Martin Ferro-Thomsen, CEO & Founder of Conferize.

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Update: We’ve found the lucky winner of a complimentary LeWeb ticket: Rosa Garriga!

We’re super excited to have LeWeb join our group of leading event organizers on Conferize. We want to celebrate with you!

You can win a ticket, valued € 2,390.* Join a Conferize founder in Paris 9-11 December where the world’s technorati will gather. 

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How to participate:

1. Follow Leweb on Conferize.

2. Tweet the text below:

I want to go w @Conferize to #leweb because [insert your motivation] http://bit.ly/ConferizeLeweb

We’ll select the most worthy contender to join one of our Co-Founders in Paris! Hurry up.

*) Conferize will only cover the LeWeb ticket, not any other expenses such as flight, accommodation etc. 

The European tech scene is as vibrant as ever. Here at Conferize we wanted to help you navigate top tech events for 2015! Check it out:

Browse through next years top tech events and follow the events on Conferize to get updates on the events as they approaches.

Is an event missing from the list? Or are you organising an event that we should know of? Then make sure you Add it here and grow your audience.

We’ve also created an open list where you can submit your own event suggestions. You can find it here: bit.ly/top2015events.

Pro tip: Some of these events already have a 2 for 1 discount for insanely early birds. Make sure to check that out

Share with your team and friends:

As some of you may have noticed we’ve just introduced a brand new way to manage your events on Conferize. We call it (drum roll) Manage Event!

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You can access this page either from My Events (click Manage) or from your event page (there’s a direct link in the black top menu).

What it does
We realized there should be an easy way to manage events on Conferize, as well as get very concrete inspiration and tips for being more successful in building and engaging your community. Now there is!

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Today Conferize has released a brand new Sponsor product that rethinks event sponsorship. It’s designed to let your sponsors play a part and stand out on your event page and community on Conferize. It offers real customer interaction and ROI for sponsors, as they become an integral of the community with their own profile.

Your full usually community grows 5-10 times bigger than your attending audience. Resell the added value to your sponsors who can connect with buyers before, during and after–more time and opportunities to close deals!

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Earlier this year we embarked on a long journey to make Conferize simpler, savvier and, well, sexier. Finally, Conferize V1 is here!

The new Conferize is an engaging and visually striking platform, created to increase the lifespan and impact of professional events online. We’ve redesigned and rebuilt every single page and created new ways to experience events. And don’t worry, everything you’ve come to expect of Conferize is still there.

Try it now or read on.

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So, what’s new in V1? 
Everything! And it now also works on any mobile device!

Below are some of the highlights, we’ll be elaborating in upcoming posts.

And please join the launch party tomorrow (28 August @ 5pm) in Copenhagen: Conferize V1 Launch: Meet the Future of Events

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New customizable event pages with rich media & community built in
A member of the press once said that Conferize was more valuable than 99 % of all conference websites. Well, we also wanted to also make it prettier and more useful. And we wanted event organizers to feel even more at home by tailoring the page to match their brand. Of course it also sports both rich media and community networking built right in (more info below). 

Check out STHLM Tech Fest for a live version. 

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Event media done right: Everything in one place
We believe professional events are a unique source of knowledge that until now has been very hard to access in a structured way. This is why rich media is now a prominent part of Conferize. Just click a media item and a new media overlay pops up. No need to scour the web anymore, it’s all here in the same place!

Here’s all the media from STHLM Tech Fest. 
Here are the best presentations from around the world in the past month.

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Community and networking to make your event last

One of the reasons we feel so strongly about professional events it that they enable people to create deeper social ties than with any online connection. We’ve created our social features with the purpose of helping to facilitate more meetings in real life. In a Conferize community you can sift through the crowd and find people you want to connect with or meet at any given event. 

Check out the Community at STHLM Tech Fest.

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Ask Burning Questions to explore topics with your community
Most events exist to explore certain topics. We thought: Why not start this journey before the event and have a place to capture the collective thoughts of your community? Introducing Burning Questions: A completely new thing in the world that will help you engage your audience and accumulate knowledge.
Check out an example here.

But wait! There are more ways to discover events on Conferize
In addition to the highlights above, here are cool new things we’ve built:

  • A brand new Discovery page to inspire you with the world of events
  • A new personalized Home page for you to keep up with your world of events (must be logged in to see it)
  • New user profiles for speakers and delegates to shine and build their portfolio of events, content and followers. Example.
  • A new page for exploring Speakers. Event organizers always struggle to find new and upcoming speakers. Problem solved: Almost 40,000 to choose from.
  • A new page for exploring the Conferize community. It’s probably the biggest ‘Who’s who’ for professional events: 4,428,485 people so far