The platform battle in the mobile internet and telecommunications industries is raging harder than ever before. Mobile platforms refer to mobile devices’ operating systems, mobile network protocols, mobile services and applications, and so on. Through platform ownership, companies position themselves as central gatekeepers in the mobile industry.
Because of mobile platforms, the business models of IT and internet companies, mobile operators, telecommunications vendors, service and content providers are being turned upside down. The success of mobile applications and devices is strongly dependent on the specific platforms that they have chosen. Users become locked in, and user data is increasingly collected, through mobile platforms. Industry leaders become those who exploit bottlenecks and apply two-sided market strategies to maximise profits. Policy makers and regulators are increasingly concerned about access to mobile platforms and the competitiveness of the mobile ecosystem.
The 3rd International Workshop on Business Models for Mobile Platforms calls for original papers on these topics. Papers may be of an empirical or of a conceptual nature. They may deal with the characteristics of successful business models in this field, the emergence of new mobile industry architectures, and the competition and collaboration between media, IT, internet and telecommunications companies regarding mobile platforms. The presented research may focus on individual platforms and applications, as well as on cross-platform comparative studies.