Today’s markets are not conquered with excellent products, but with excellent business models. Any company has a business model, but they are certainly not all excellent.
The objectives of the workshop “Business Model Management in the software industry” is to give software executives a business model based toolbox to grow their companies systematically as well as achieving global leadership in their selected market segments.
Since publishing the book “Business Model Generation” in 2010 Alexander Osterwalder has been setting the standards for what a business model is and what it takes to develop, document and test business models. Osterwalder’s Business Model framework is extremely lean and operational. It is designed to enable teams of people to execute projects based on a common perception of means and objectives (aligned).
However, adding yellow stickers to a poster on the wall doesn’t change the world.
In this workshop we will show you how to implement the Business Model in your own organisation.
We will review the relationship between the Business Model and the traditional strategic concepts such as mission, vision, objectives, strategy, plans and values. We will review the relationship between the Business Model and the Business Plan. We will discuss the relationship between the Business Model and the Balanced Score Card principles used in most companies today (KPI management).
This workshop is designed exclusively for the B2B software industry. The cases and examples used are exclusively from the B2B software industry. Where Osterwalder’s Master Classes have 80-100 attendees from all walks of life, this workshop has a maximum of 20 attendees who are all operational executives from the B2B software industry.
The workshop will provide frameworks and tools, which the attendees can implement immediately after returning from the workshop.