The IT industry is in a transition phase, driven by the consumerization of IT, enterprise mobility and data center transformation. These technology-driven changes are cascading through to purchase decision processes and IT management competencies.
Businesses are embracing new IT consumption models and experimenting with analytics to understand their customers. Much of this is driven by the superior price/performance ratio gained from converging infrastructure, in-memory computing, integrated security and, increasingly, software-enabled services. Transitions on these multiple fronts are challenging the IT industry status quo. Vendors and channel partners need to respond by developing new ecosystems to target evolving customer needs.
Join us at the second edition of the APAC Canalys Channels Forum to hear from technology vendors who are designing products and services that will ride these transition waves. Canalys analysts and subject matter experts will illustrate how emerging ecosystems are defining 'new normals' in purchase processes and how channel partners can lead their customers successfully through changes.