After "Cloud Technology" in 2011 and "Managing Trust" in 2012, "Shareconomy" is the keynote theme for CeBIT 2013. Cloud-based applications are clearly on the rise, and have now earned user trust. As the world's most important event for the digital economy, CeBIT will spotlight this sweeping trend that emphasizes sharing knowledge, resources and experience to create new forms of collaboration.
A multistage screening process involving top executives from leading high-tech companies and user industries, international research institutes, and thousands of fans at the CeBIT Facebook fan page resulted in Shareconomy being selected for the CeBIT 2013 keynote theme. “The trend was clear,” said Frank Pörschmann, Member of the Managing Board at Deutsche Messe, “Shareconomy is currently the hottest topic for business and society.”