The film and television industry is undergoing a transformation of its central core technology. For decades, the contents were produced on film and magnetic tape, archived and distributed with this carrier media. In recent years, this core technology has been radically replaced by media-IT. Data is the central carrier medium, data-based processes have kept throughout the industry and across the entire production and utilization chain feeder. The market is located in a paradigm shift at all levels: the decades learned business models change, the user behavior is changing. So how do we make film and television in 2020? Where is the business? Which means of production we use?
CHANGING THE PICTURE is a technology conference for station representatives, producers, production service providers, distributors, technology companies, representatives of the entertainment industry and other creative people . CHANGING THE PICTURE mixed inspiring keynotes and panel discussions, practical workshops, in which work with latest technologies and data-based processes for the production, distribution and archiving of films "hands on".