Channel Development and Management

Why do some software companies achieve great success using a channel of independent partners? How can you create value propositions that lead partners to you?

Software, Business

Submit new post
Thank you for posting.
Share it:

or some software companies the partner channel has been a major contributor to global success, but for most software companies making it work is a depressing and constant struggle.

Successful software companies know that their own business model is different from the business model of their partners. They know that they have to design and maintain attractive partner value propositions complementing their compelling customer value propositions.

In this workshop we put together the pieces needed to generate domestic as well as international growth using a channel of independent partners. Discover how the channel impacts all other business model elements. Know when to “channel” and when not to “channel.” Get familiar with proven methods and best practices. Learn by doing. Business principles go beyond theory to the examination of real life case stories.

Where do you start and how do you plan for managing channel development? Find out in this vibrant learning environment. During the workshop you will have access to trusted software industry expert Hans Peter Bech as your instructor and a network of peers sharing their own experiences. Move forward confidently with a better, more profitable way to drive results.

What you will take home from the workshop:

• Learn how to design and document the value chains and AIDA processes for your product
• Identify your partner value proposition and partner P&L
• Understand the three phases of market penetration
• Learn why issues change over time as brand awareness increases
• Learn the function and content of a partner program
• Learn how to reduce “time to revenue” and “time to profit” for your partners
• Analyze the impact of partner margins on partner behavior
• Learn how to effectively recruit, manage and grow individual partners

From: March 19, 2015 09:00
To: March 19, 2015 17:00

Salzburg, Salzburg, Austria


Software, Business


channel development, management, software



Contact email

Contact phone
+351 965454775


Organized by: