While you could argue that every individual is different, in fact you can usually put people into groups which have something in common - for example age, social class, spending power, sex or buying attitudes.
Splitting audiences into sub-groups with common needs or preferences who are likely to behave in the same way helps you choose the right target audience and allocate resources to maximise impact.
Join us to understand how best to generate insight from your own data and how to integrate this with external sources. You will learn how to prioritise your key audiences, enabling you to limit waste and increase efficiency, work out the communications mix across all channels that delivers the results you need, and get a clear view of who and where your best prospects are.
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