A good reputation is one of your organisation’s most important assets. It helps you attract new supporters, encourage loyalty and increase your credibility and influence with key stakeholders.
With the recent attacks on the sector from politicians and the media over admin costs, fundraising methods and chief executive salaries, how are charities building and protecting their reputations in today’s hostile environment?
Join us to explore how charities can assess, strengthen and protect their reputations. We’ll be discussing how to understand and manage external perceptions of your brand, plan for a crisis, create a corporate reputation strategy, build an internal culture that protects from the inside-out, manage celebrity ambassadors and deal with the new threats and opportunities presented by social media.
This event is supported by Spencer du Bois.
+44 020 7426 8877