Dr Jarosław Gorski

June 21st 2018 10:00 - 14:00

KEY POINTS

- City brand identity models
- Managing the city brand touchpoints
- Segmentation, positioning and targeting as a key implementation tactics
- Challenges and barriers in place marketing & branding (municipalities perspective)

Dr Jarosław Gorski avatar
Dr Jarosław Gorski
<p>Vice-president Best Place, European Place Marketing Institute<br>A lecturer, coach and a consultant, advisor and place marketing trainer for the employees of the local government. Author scientific publications, conference speaker and expert commentator. Specialist in place marketing and place co...

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