In the image-led era of the Social Web, words are redundant, right? Wrong. Brands all need to think like publishers now to drive sales conversions. Compelling storytelling and attention-grabbing headlines have never been more important when so much content is published online daily. From crafting great video scripts to informative podcasts and downloadable reports, words are more useful than ever, yet so many marketers continue to fail to convert, often due to poor wording during the customer decision journey.
During this two-day course we will examine how communicating effectively with words can help you maximise the impact of your content and help you achieve your business objectives with content marketing. We will share experiences, break into practical sessions, and discuss how we can best generate excitement with words.
From: November 06, 2014 09:30
To: November 07, 2014 17:30
The Excelsior, Hong Kong, 281 Gloucester Rd, Hong Kong