In the image-led era of the Social Web, words are redundant, right? Wrong. Brands all need to think like publishers now to drive sales conversions. Compelling storytelling and attention-grabbing headlines have never been more important when so much content is published online daily. From crafting great video scripts to informative podcasts and downloadable reports, words are more useful than ever, yet so many marketers continue to fail to convert, often due to poor wording during the customer decision journey.
During this two-day course we will examine how communicating effectively with words can help you maximise the impact of your content and help you achieve your business objectives with content marketing. We will share experiences, break into practical sessions, and discuss how we can best generate excitement with words.
Our learning approach uses a mixture of case studies, peer discussion and practical exercises to help delegates internalize the concepts and fast track the application in their own companies.
Eight key takeaways:
Understand the role of content in the customer decision-making journey
Discover the words that people really use when talking about your industry
Learn to set the right tone & style for your social media communication to make it more
Find out the ingredients for effective blogs, white papers and reviews
Be able to create compelling audio and video scripts
Review how to create effective PR communications online
Understand how to leverage user-generated content (UGC)
Learn how search engines pick up on words so that you can create findable content
Who should attend?
Brands (Client Side)
Professionals who represent their companies in the areas of digital marketing, advertising, branding, content marketing and public relations will deepen their expertise and broaden their knowledge from this course.
Advertising Agencies and Consultancies
This course is ideal for professionals who work in agency management, client services and planners.
This course is also beneficial for advisors at vendor companies. This includes software vendors, senior sales people and professionals who work in system integrations and design houses who are involved in online content creation and presentation.
This course is ideal for anyone working in a small business who has to manage their own online content, particularly their websites, as it will help to ensure that the company's content is presented in the best possible light.
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Part of ClickZ Training Events: Digital Marketing Bootcamp | Singapore, ClickZ Training - Hong Kong [Dec8-9] - Planning and Implementing Digital Transformation, ClickZ Training - Hong Kong [Nov6-7] - The Write Stuff: Communicating Effectively Online with WordsSubmitted by: Are you the organizer?