In our field we focus on users, mental models, personas, computer-human-interaction and often miss out on the human-human-interaction during the design process. Successful communicating your work to stakeholders can be greatly improved by applying communication styles. I will give a brief history of different communication models, show their communality and explain behavioral patterns by introducing the core concept of social styles.
Social styles describe observable behavioral patterns which can be determined by the level of assertiveness and responsiveness of each person. Additional characteristics such as the general focus on either people or facts as well as their pace in their actions differentiate styles. Styles who have neither focus nor pace in common are most likely to experience communication problems.
People show divergent observable behavior, e.g. in the way they approach work, communicate or respond to situations. These behaviors are based on different needs, fears, strengths and weaknesses, which will be discussed during the presentation.