When you’re creating responsive websites, content seems like a problem. Who’s going to create, edit, and maintain it? How do you make sure it meets user needs across devices and contexts? Where’s the time and budget coming from?
Imagine you could flip this problem into an opportunity for meeting user needs, collaborating across disciplines and departments, and reducing waste. Join Jonathan Kahn to learn practical techniques to turn content from the responsive “elephant in the room” into an opportunity for collaboration.
How to use the tools of content design to get perspective on your needs, including voice and tone, style guides, content inventories, content models, editorial workflows, and messaging architectures.
How to structure content so it’s flexible enough to work across your platforms and contexts (including designing back-end interfaces for editors).
How to make content part of a cross-functional project team—integrating with lean startup and agile methods—by following the lead of organisations like the Government Digital Service and Facebook.
How to integrate content design into your responsive design project.