Would you like to create marketing that is so valuable to the recipient that they would pay you to receive it? So appropriate that customers seek it by themselves, and so engaging that they share your messages as if they were paid ambassadors?
In the USA more than 30 per cent. of total marketing budgets on content marketing channels such as newsletters, blogs and Youtube, and the number is growing. Coca Cola calls, for example, their new marketing strategy "Content 2020", but content marketing can be just as powerful for small or medium-sized companies in all industries.
Content Marketing in 2014 is perhaps the most important conference you will experience throughout the next year. Here, some of the world's leading experts teach you how one of the fastest growing marketing disciplines working. Explain you why content determines how you perform in the search engines and social media, and how to utilize it.