Content is only as smart as the content strategy behind it. What happens in the analysis phase informs how the content behaves in the tactical phases. Content has its own lifecycle, and any misstep early on means that the next iteration of that content will be harder to implement and maintain – and degrade the user experience. This workshop discusses content within the phases of its lifecycle, and illustrates the interdependencies within the user experience. Participants will discover a framework for developing content that aligns with user-centered design, from user research through personas and scenarios, to wireframes and content development.
Note: Do bring your laptop to get the most from the workshop – templates will be provided for in-class work.
This workshop is for you ...
If you work in marketing or are otherwise involved with pre-sale content
If you work in technical communication or are otherwise involved with post-sale content
If your organization isn't treating all of its content strategically and you want to be part of the change
If your organization creates software with various kinds of content embedded in it
If you wonder how content strategy and user experience interrelate
If you wonder what types of deliverables content strategists produce
If you'd like to try a mini-project for yourself under the guidance of an expert