It’s nearly 2015, but when it comes to marketing to adult and graduate students, is your institution stuck in 2005? Plan to attend Converge 2014: A Higher Education Marketing Conference, October 13-15, 2014, at the beautiful Sheraton Nashville Downtown Hotel in Nashville, TN.
If you’re charged with growing your adult and graduate student population, this fresh new conference will give you innovative tools and insights into understanding, embracing and implementing what’s next and what’s new when it comes to marketing to this all-important demographic.
Meet one-on-one with our marketing experts for 30-minute consultations that will give you both inspiration and direction to take your current marketing and recruitment efforts to the next level.
Learn from your peers who are succeeding at marketing to adult and graduate students using leading-edge approaches that don’t bust their budgets.
EMBRACE THE NEW
With the ever-changing, increasingly competitive higher education landscape, colleges and universities have to be proactive and progressive when it comes to their marketing efforts. Knowing exactly what to do, how to do it and how to engage others can be challenging and confusing.
At Converge 2014, you’ll learn to positively impact adult and graduate student recruitment through:
Analytics—how visitors get to your website, how to set up measurable goals and how to create dashboards for actionable reporting and results
Brand—creating/refreshing your brand and successfully communicating it across multiple mediums
Digital—everything from SEO (organic search) and SEM (ads on search engines like Bing, Google and Yahoo) to content strategy and social media
Inbound Marketing—developing adult and graduate learner personas, creating compelling blogs so people raise their hands and find your program
Research—determining which academic programs to offer through sound research, effectively conducting focus groups and understanding image and perceptions of your target audience(s)
Business Practices—implementing best business practices and developing partnerships with business and industry