CRM 2015

The premier event for SAP sales, marketing, e-commerce, service, and interaction center management

Computer Science, Marketing & PR

CRM 2015 30 Mar - 1 Apr 2015 The Mirage, Las Vegas, United States
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This three-hour session delves into options and requirements for executing an analytics program that provides greater insights into customer and market data and enables data-driven decision-making across your CRM organization, including sales, marketing, and service. Attendees will examine the tools and techniques required to make smarter decisions and measure their results, including:

An overview of the various analytics solutions delivered in SAP, from standard reports delivered in SAP CRM 7.0 EHP3 to predictive analytics and SAP HANA® to the latest cloud-based customer analytics offerings
New and innovative ways to develop a 360-degree view of the customer, including best practices for leveraging SAP Customer Engagement Intelligence and SAP InifiniteInsight®
Criteria to determine which reporting tool or combination of tools best supports your CRM reporting needs, including best practices for leveraging them to track key customer metrics
Expert insight into whether and how to migrate to the cloud for customer analytics, including an overview of SAP Cloud for Customer
Guidelines for the proper extraction and integration of CRM data
The most effective ways to leverage analytics capabilities to improve processes, user productivity, and the overall customer experience in SAP CRM
Come away empowered to deploy a sound CRM analysis strategy and roadmap that supports your organization's decision-making requirements, including critical process, integration, and design decisions

From: March 30, 2015 00:00
To: April 01, 2015 23:59

The Mirage, 3400 S Las Vegas Blvd, 89109, Las Vegas, United States


Computer Science, Marketing & PR


crm, e-commerce, interaction center management, marketing, sales, sap, service



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