There’s a direct correlation between advancements in communication technologies and customer expectations—naturally, as one increases, so does the other. That’s why organizations must master each communication channel (social, mobile, phone, Web, email, etc.), providing as much information as customers want and as quickly as they need it. But that’s not all. As customers traverse channels, their customer, product, or company information must accompany them. Additionally, companies will have to leverage analytics from each of these channels to consistently create positive customer experiences across all interaction channels. It might sound like a daunting task, but it’s not—especially with guidance from the right professionals.
Fortunately, you can find the biggest collection of the brightest and most influential people in the CRM industry at the CRM Evolution conference. Conference Chair Paul Greenberg and the editors of CRM magazine are working together again to bring you some of the best CRM analysts and consultants, project leaders, and vendors in the industry.