The internet and social media as shifted power to the consumer as the time cost of switching brands decreases, the number and visibility of competitors increase and the proliferation of channels means creating a consistent, remarkable customer experience is becoming more complex.
Improving customer loyalty in this multichannel environment means marketers must be equipped with new skills and new thinking.
From: December 02, 2013 08:00
To: December 03, 2013 17:00
Bayview Eden, 6 Queens Road, CBD, 3004, Melbourne, Australia