Savvy marketers and advertisers know that data is changing the game dramatically. Those who embrace the intelligent use of data and place it at the heart of their organisation to create actionable insights will be tomorrow’s leaders – Those who don’t will be left behind.
The influx of data is a double-edged sword. Marketers are flooded by feeds of information — web analytics, transaction data, behavioural profiles, social media commentary, real-time advertising data, and more. Making sense of the data is a huge challenge and is forcing organisational and cultural change on a massive scale.
Join us at the DATA STRATEGY Symposium on November 25-27 where the leading minds in online and offline marketing and advertising will converge to share best practices and insights. Learn from inspiring international keynote presentations and local case studies. Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley. Learn, network, socialise and dine with the most influential executives in the region and return to the office with a data strategy action plan.