Design for Action 2014

Behavioral Econ Meets UX

Economics, Management

Design for Action 2014 14 Oct 2014 Artisphere, Arlington, United States
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Want to learn how to design products that help people change their daily behavior and routines?

At Design for Action, you'll learn from a dozen of the most prominent experts in the country, including: behavioral practitioners (Kelvin Kwong, Jawbone; Matthew Pearson, Airbnb), researchers (Michael Norton, Harvard; Josh Wright, Ideas42), and designers serving everyone from Twitter to Aetna (Chris Risdon, Adaptive Path; Dustin DiTommaso, Mad*Pow). They'll teach you about behavioral research, how it can be applied to everyday products and communications to help your users take action.

Not familiar with behavioral economics? Behavioral economics helps us understand how the mind makes seemingly irrational decisions, and how we can structure the environment to help people take action when they struggle. Over the last ten years, there has been an explosion of research in the field, with popular books like Nudge and Predictably Irrational. In fact, a broad range of new and successful products — wearable technologies like the Fitbit and Jawbone UP, the energy efficiency company Opower, medication programs at Express Scripts, even 401(k) auto-enrollment — are all built on this new research.