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Undo innovation

Hit me with burning questions before I go online. Fx what's the obstacles for innovation in your firm?
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Charles Kanza avatar
Charles Kanza
CEO at GE
November 26th 2020 08:30 - 09:15
November 26th 2020 08:30 - 09:15
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8 comments

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Lizette Larsson avatar
Lizette Larsson
Designer of IKEA
2 months ago
Working as a global company - how do you know that consumer's behaviour is the same around the globe? And how should you plan for design thinking when you are not able to have 17 variants of a product for local markets?
Charles Kanza avatar
Charles Kanza
2 months ago
Thanks, a very relevant question - with a complex answer, but I'll include it in my presentation.
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Mark Manson avatar
Mark Manson
CEO of The Clothing Company
2 months ago
As a fashion company we are supposed to deliver next seasons trends - without asking our customers. So I am interested in how design thinking can improve our way of designing.
Aida Zandanossa avatar
Aida Zandanossa
Owner of Design Factory
2 months ago
It takes so much more work to involve potential users and get feedback rather than just to come up with an idea and go for it.
Mansuri Mondolvadi avatar
Mansuri Mondolvadi
CEO of Invision
2 months ago
Results! Proven return on investment.
John James Junior avatar
John James Junior
COO of Valtech
2 months ago
Every significant change has to be supported by top management. So top management needs to understand the value of design thinking.
Bodette Lancacotte avatar
Bodette Lancacotte
Senior Product Designer of 1508
2 months ago
As a designer it's extremely hard to convince customers to think users first - then production. They are used to the other way around.
Suzzie Sarando avatar
Suzzie Sarando
Marketing Director of IBM
2 months ago
For IBM it's like turning a super tanker. How do you get a huge organization to implement design thinking as a static part of your strategy?
Lizette Bardabrooz avatar
Lizette Bardabrooz
CDO of Bardabrooz Design
2 months ago
Old habits and work processes seems to be a major barrier
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