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Lead innovation in big firms

Often we see companies that are trying to innovate to keep up with trends or competition. Sometimes they don’t know the reason why they are doing it or the problems they are addressing. This will absolutely lead to failure and a waste of money and time. Even if the company has an idea of what they a...
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John T. Jamaes avatar
John T. Jamaes
Head of Design at Microsoft
John has 30+ years experience with consumer designs from some of the largest brands in the world.
November 26th 2020 09:15 - 09:30
Track 2
November 26th 2020 09:15 - 09:30
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Charles Kanza avatar
Charles Kanza
CEO at GE of Company
8 months ago
Are you going to cover how old school companies with physical products can implement new design thinking processes - and what it will take to lead such a process?
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