The course aims to strengthen the capacity:
- TO UNDERSTAND the evolution of the visual communication languages, from the origin until nowadays increasing quantity and complexity of data and information produced
- TO DEVELOP a whole ‘infographic project’, approaching the various process phases critically and properly, from the initial access to data, their understanding, manipulation, interpretation until the final communication by using the appropriate visual representation
- TO CONCEIVE infographic as a process of visual production able to generate knowledge and better understanding of reality
- TO REALIZE how infographics have wide ranging applications beyond news dissemination, in several other domains such as scientific visualization, product design, education, information technology, business communication and entertainment
The DIDACTIC STRUCTURE of the course reproduces the process to create an infographic, providing participants with the needed theoretical background and practical skills. Day by day, the different project phases will be approached through the direct project experience: starting from the extraction, selection and interpretation of data until the organization of the contents into the most effective visual form, able to combine simplicity and complexity of the communication. For each project phase, the related conceptual basis will be investigated and practical guidelines will be provided; professionals specialized on specific project aspects will be invited in order to relate their
experience and works.
In terms of TOOLS and languages, not only the common data collecting methodologies and traditional representation practices will be presented but also the latest technologies and applications to record and visualize data will be introduced.
Workshop participants will be divided into small groups and under Franchi’s guidance, produce an infographic for a given topic to be announced at the workshop. Similar to the other workshops, one final infographic will be chosen and collaboratively developed further into a feature story.