Ideas, products and communication processes are now equipped with digital. Thus, the digital business is much more complex in an increasingly fragmented and at the same time increasingly networked world. The challenges of the digital economy are obvious: The word "digital" is not sufficient to the satisfaction of customers anymore! The potential and actual benefits for marketing, media and communications must be clearly demonstrated and applicable for daily business! dmexco is this the appropriate place and makes 2013 its unique combination of Expo and Conference under the motto "Turning Visions into Reality". National and international companies in the digital economy get on the dmexco an ideal stage to demonstrate their digital solutions, technologies and visions clearly and thus to lead to business success. Around 720 exhibitors from all over the world for the first time three halls, two days Conference program at a top international level, extended opening times on the second day and over 24,000 expected visitors: 2013 underpins the dmexco impressively its position as THE leading international trade fair and conference for the entire digital industry. With a clear focus on marketing, media and technology in the digital age is the dmexco for all thinkers and opinion leaders from brands, advertisers and marketers as well as for all agency segments and media houses No. 1 global platform - leading the global digital industry.