Social media has become a platform that is easily accessible to anyone with Internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Organizations can receive direct feedback from the end users. Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.
The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
he breakout groups and classes during this conference will focus on:
The Art of Listening and Starting Conversations
Tactfully Generate Customer Interest
Gain Your Clients Participation
Market Your Product, Make Your Own Style
The Value of Free
New Age Selling