A recent national survey revealed only 52 percent of alumni believed their alma mater keeps them closely connected and values its alumni relationships. At the same time, institutions are trying to meet fundraising goals by calling on fewer and fewer donors. Now is the time for your institution to stop this unsustainable advancement strategy. Only by focusing on engagement strategies with all of your constituents – including everyone from students to faculty to business to alumni – can your institution break free of this pattern and build a sustainable constituency base of support into the future.
Join us in San Diego for a conference that will improve your engagement strategies to lead your institution to a more secure fundraising future. Using current research into donor decision-making, AI Platinum Partner Jim Langley will walk you through a more productive and easily measured approach to the fundraising process, including:
Moving past capacity to the indicators of a true propensity to give
How to use interviews for both research and cultivation purposes
Developing projects that engage prospects and steer solicitation timelines
When and in what settings to deploy faculty and volunteers