Institutions are challenged to meet fundraising goals with fewer donors, and those donors are requiring increasingly personalized attention.
Only by focusing on engagement strategies with all of your constituents—including students, faculty, business, and alumni—can your institution break free of this pattern and build a sustainable constituency base of support into the future.
Join us in Chicago for a conference that will improve your engagement strategies and lead your institution to a more stable fundraising future.
Using current research on donor decision-making, Jim Langley will walk you through a more productive and easily measured approach to the fundraising process, including:
Moving past capacity to the indicators of a true propensity to give
How to use interviews for both research and cultivation purposes
Developing projects that engage prospects and steer solicitation timelines
When and in what settings to deploy faculty and volunteers