"Gamification" is being thrown around a lot these days as a marketing buzzword - an 'in the moment' term with little longevity, as many cynics might point out.
Clearly these cynics haven't seen statistics like these.
Pseudo-science or not, gamification - or the application of game-like theory, concepts or behaviours - to the real word can have extremely beneficial results. For example, in 2012 mobile app Foursquare had 20 million registered users, 'checking in' to real locations and earning points and badges in the process. This is a straight example of PBL - points, badges, leaderboards - but goes to show the take-up and engagement possible through game concepts.
What about an example most of us will be familiar with - McDonalds' Monopoly game. Every year, hordes of people descend on the restaurant chain, probably to purchase more than they would normally, or with increased frequency, just to collect properties. Even people who wouldn't normally go to the fast food chain may - and do - make exceptions during Monopoly season. And 2013's was the 21st annual iteration - over two decades of famously successful gamification. So much for no longevity.
Whether your objective is increasing direct revenue, site visits or "stickiness", product reviews, liking/sharing on social media, new customer acquisition or existing customer retention and loyalty, there is likely already a successful example of a gamified project in that area.
Enterprise Gamification Europe will equip you with the information you need to hit the ground running as soon as you get back in to the office, with a line-up of gamification experts and speakers and a whole section dedicated to examining case studies and analysing:
What was the real objective?
How did they implement it?
What was the ROI?
What lessons can we take away from it?
Early Bird: Register and Pay by 31/01/14 - SAVE £500: £699
Early Bird: Register and Pay by 28/02/2014 = SAVE £300: £899
Standard end user price: £1199
Speakers: Mario Herger - Founder/CEO Enterprise Gamification Consultancy LLC, Richard Bartle - Visiting Professor - Author University of Exeter - Scott Schnaars General Manager - EMEA Badgeville, Andrzej Marczewski Web Developer and Gamification Evangelist Capgemini, An Coppens - Gamification Design Expert Gamification Nation, Phil Dearson -Head of Strategy - Tribal Worldwide.
From: March 26, 2014 08:00
To: March 27, 2014 17:00
Kensington Close Hotel, Wright's Lane, W8 5SP, London, GB