Event Model Canvas Workshop #EMGcanvas

How change makers design, prototype & discuss event designs visually

Association Meetings, Design

Event Model Canvas Workshop #EMGcanvas 3 Oct 2014 Conference Hotel Kapellerput, Heeze, Netherlands
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Workshop Event Model Generation:
- offers insight in how events create value
- trains event professionals how to design events
- facilitates the strategic discussion about events
- is a tool for strategic management

What is Event Model Generation?
The event model canvas is a visual chart with elements that describe an event's promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas articulates how behaviour changes as a result of having participated in the event and states the required levels of satisfaction against expectations. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event.
The canvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough event model canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modelling.

Who should participate?
This workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event model canvas, which is a strategic management template for developing new or documenting existing events and conference models.

08.30 Room open
09.00 Start Workshop - introductie Event Model Generation
09.30 Empathy Mapping
10.00 The Process behind Event Model Canvas
10.30 Break
10.45 Event Return on Investment
11.30 Business Model Design
12.00 Service Design
12.30 Lunch
13.30 Instructional Design
14.00 Case study announcement
14.30 Case study group work
18.00 Presentation per group
19.00 End of programme

After the workshop you will receive a Certificate of Achievement.


The workshop content will be presented to you and facilitated by Ruud Janssen and Roel Frissen, co-creators of the Event Model Canvas and founders of Event Model Generation.

Practical Information
The Workshop is an intensive interactive full day programme.

The cost of your participation in this workshop costs 575 Euro for a full day workshop, including material and documentation, coffee, tea and soft drinks, lunch, drinks and finger food to wrap up the day.

Date and time
The Workshop Event Model Generation takes place on Friday 3 October 2014. Start of programme 9 a.m. and end of programme 7 p.m.

The Event Model Generation Interactive workshop will be held at the Kapellerput Country Estate & Conference Hotel, Somerenseweg 100 - 5591 TN Heeze, The Netherlands - T+31 40 224 19 22

From: October 03, 2014 09:00
To: October 03, 2014 19:00

Conference Hotel Kapellerput, 100 Somerenseweg, 5591 TN, Heeze, Netherlands


Association Meetings, Design


Event Architecture, Event Design, Meeting Architecture, Prototyping



Contact email

Contact phone
+41 792910623


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