Large scale events (LSEs) have potential to become iconic brands that shape their respective industries, become must-attend global gatherings for professional and general audiences. But their appeal to multiple audiences can be difficult to market in comparison to niche events. What are the best branding strategies to apply to LSEs? What are the challenges of standing out in a crowded market?
Large scale events take project management, logistics coordination and resource administration to a new level. What are the key roles on a LSE team and what are the skills team members must develop to put together a successful project? What are the risks involved in running LSE from financial, data and security perspectives? How is technology influencing risk management in such context? How is the technology influencing the way LSE events are promoted? Will technological advancements result in more large scale events take place all over the world?
We invite a panel of industry experts to discuss these and various other aspects of running large scale events. Join the discussion!
6:00 - Networking and drinks
6:45 - Panel discussion with experts and Q&A:
Julija Utkina, Event Operations and Logistics at Arena International Events Group
Georgina Warren, Senior Project Manager, Major Events at London & Partners
Laura Green, Product Development Team Lead at Reed Exhibitions
Beth Lewindon, Event Manager at Earls Court and Olympia London
Moderator: Jamie Ades, Vice President & Board Director, MPI UK & Ireland Chapter and Senior Account Manager – Associations, ExCeL London
8:00 - Tech City style networking (beer, wine and pizza)!
DoubleDutch, Cvent and evvnt
EIBTM, Event Industry News and Central Hall Westminster
Free entrance: GBP 0
From: December 11, 2014 18:00
To: December 11, 2014 21:00
Headspace, 21 Hatton Garden, EC1N 8BA, London, United Kingdom