Tools alone won't fix the event industry, we need to rethink the entire event journey, we need a paradigm shift. We’ve built Conferize to help B2B companies, take their events to a higher level, and we’re calling it Events 3.0.
Making an engaging and exciting event experience via a computer takes more than a camera connection. Much more!
You want to run a webinar? Then go back! If you don’t want your online event to be a stale experience you need to consider all the steps mentioned above. Think “before” the event!
Webinar or virtual event? Webinars are single sessions people can attend. A virtual event can run for days and have one or several tracks allowing people to curate their own experience. Match it to your objective!
Keep it short and swift. Your audience aren’t captivated by an hour-long stream. Think target group. Think in episodes. Think group sessions. Have more speakers. A fireside chat. Think out of the box!
Have presenters adapt to the format. There’s a huge difference from being on a stage to sitting alone in front of a camera. Prepare for another reality!
Make it interactive. Keep attendees engaged during your virtual event. Have them continue the pre-event engagement via questions or let them break-out in smaller groups. Go from passive to (inter)active!
Online events are a team effort. Have someone monitor questions and comments before and during the event to produce “cue cards” for the presenter and to catalyze involvement. Set your team!
Make it a smooth experience. Have your website, program, registration, engagement and broadcasting on one platform to make it easy for the attendees (and you!). Think 24/7 online event hub!
Check in with attendees. Insert breaks in your program and use them to check in with selected attendees, set up virtual consultation rooms, ask for interest in follow-up webinars, etc. Boost network & business!
Broaden your reach. Record all your virtual events and publish them on your event-website. Have people register to get (free or paid) access to grow your community. Share your knowledge!