This hands-on workshop is for people who are ready to turn Facebook into a powerful marketing machine. You will learn how to attract more fans, develop engaging content, run contests and drive your business objectives.
Workshop tutor Ken Burgin will show you how to update and develop your Page, and demonstrate examples and successful campaigns from a wide range of industries.
Please have available on the day a Facebook Business Page already set up, plus some business photos for posts and updates. Make sure you have password access to the sites you will be working on. This course is hands on, using your own laptop or one of the college PCs in the training room*.
Workshop content includes:
The 10 key content types that will make your Facebook Page lively, interesting and much more useful - fresh information that has customers looking for more!
How dozens of smart businesses are using Facebook to promote business - great for ideas and inspiration in all areas
How to roll out new content every day, without adding a big workload - easy automation
How to update Facebook's 'About' and Information sections so Google loves them
How to find and use great Photos on your page, for single posts and albums
How to run simple Competitions on Facebook - winning methods that stick to the rules
How to add Events and other useful Applications (apps)
Monitoring and managing positive and negative comments
Using and connecting Instagram to show the happy side to your
business, and add great Facebook content
Connecting Facebook with Twitter to create a steady stream of
interesting 'tweets' - great for people who've not yet 'mastered' Twitter
How to use low-cost Facebook Advertising to boost fan numbers and
reach more of your ideal customers. Maximise ROI on the money you
spend - there are many options.
Understanding Facebook Insights to guide your content and promotions
Creating a Facebook Marketing Strategy to achieve measurable goals and
Course content also includes notes, an online webpage packed with resources, 6 months support and access to a private Facebook discussion and ideas group.